The Client

Three  Brothers  Bakery  is  a  fifth-generation  business  with three  locations  in  Houston  and  an  online  store that  ships  nationally.  A  Houston  staple  since  1949,  the  bakery  is  best  known  for  its  award-winning  pecan  pie,  challah,  rye  bread,  gingerbread  men,  and  cupcakes.

The Obstacle

The  company  desired  a  fresh  idea  that  could  drive  immediate  in-store  sales  during  a  slow  sales month  while  staying  true  to  its  voice.  Integrate  sought  to  capitalize on  the  hype  around  the  2016 presidential  election,  but  the  real  test  was  cutting  through  the  noise  of  the  political  news  cycle.  

The Approach

Icons  for  Public  Relations,Social  Media

• Encouraged customer  participation  via  Vote by Cookie Poll
• Crafted targeted  social  media  and  public  relations  strategy
• Engaged with  local  media  to  drive  campaign  awareness

The Results

• 4.7 million+ media  impressions  with  Election  Day  Cookie  Poll
• 260% YOY follower  increase  across  Facebook,  Twitter,  and  Instagram
• $16 K+ increase in sales

The Recognition

• 2016 Election Day Cookie Poll
• Public Relations Society of America Houston
• Chapter: 2017  Silver Excalibur Award  Creative or Unconventional Tactics    
• American Marketing Association Houston Chapter: 2017 Crystal Award Finalist Social Media Campaign Business to Consumer